SNG’s vision is to be a global leader at the forefront of design and innovation for their customers, while positively impacting the community and the environment.

The new acronym logo appears on all visual touchpoints going forward, to ensure company-wide cohesion and identification. The evolved brand references the twining pattern of rope used to manufacture nets and sea waves, synonymous with fishing and the marine sector, while a primary palette of marine-based shades of blue was implemented.

As part of the identity, the brand shapes are used to frame pictures and add brand connection and colour to the design.

As part of the company-wide rebrand, the updated branding and palette were rolled out across print and digital, display and exhibition design, workwear and apparel, plus signage and vehicle livery.