The Junk Kouture logo and brand was updated to coincide with the 10th anniversary of the competition, with the need to clearly communicate the four core values of the competition; create, inspire, empower, succeed. The evolved brand encourages creativity with no limits; it is flexible, colourful and alive, with the ability to maintain brand consistency across all media.

A master logo and secondary logo based on the ‘JK’ initials were created – the secondary logo to be used where space may be limited (e.g. app icon, favicon, social graphics) or as an additional graphic device/overlay, where the primary Junk Kouture branding is already prevalent.

Junk Kouture is a live experience of colour and creativity – to begin an exciting new era for Junk Kouture, a multi-colour palette to capture the essence of this was implemented.

A bespoke font was created for titles and call outs linked to the visual aesthetic of the logo and the brand as a whole. The type has been created based on the letterforms of the Junk Kouture logo.

Core graphic patterns were created to be used with the brand and any collateral produced for print or digital.

The elements of each pattern are inspired by the materials used in previous design entries; they are not confined by any shape or bounding box but have been setup to be applied easily within the consistency of the brand’s overall visual appearance.

The updated branding and palette were rolled out across print and digital media including, for the first time, national television.

As part of commercial partnerships with leading global companies, the logo and branding has since been visible at the Etihad Arena, Abu Dhabi, the Microsoft Cube on Times Square, New York, and across BestBuy stores in the US.