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Applegreen

VISUAL DEVELOPMENT | PRINT

Applegreen is a major operator of service stations and convenience retail outlets across Ireland, the UK, and the US, known for its focus on value, quality, and sustainability in fuel, food, and roadside services.

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Working with Applegreen’s existing brand assets, including their logo and colour scheme, to evolve and expand their visual identity for a new corporate brochure. The goal was to create a more unified and contemporary design language that reflects Applegreen’s growth, innovation, and approach to partnerships. This included the introduction of new graphic elements, iconography, and refined layout styles, resulting in a modern, cohesive report that supports the company’s positioning as a leader in the forecourt retail sector.