BRANDING // FONT CREATION // PRINT // DIGITAL
Junk Kouture
Junk Kouture is a global platform to unleash young people’s creative brilliance through a fashion competition which challenges the world’s hottest emerging designers and artists to envision, create and model high end couture from everyday junk.
The Junk Kouture logo and brand have been updated coinciding with the 10th anniversary of the competition, with the need to clearly communicate the four core values of the competition; create, inspire, empower, succeed.
The evolved brand encourages creativity with no limits; it is flexible, colourful and alive, with the ability to maintain brand consistency across all media.
Junk Kouture as a brand has matured and is a live experience of colour and creativity. As an exciting new era for Junk Kouture begins, we have aligned a multi colour palette to capture the essence of this.
A bespoke font was created for titles and call outs linked to the visual aesthetic of the logo and the brand as a whole. The type has been created based on the letterforms of the Junk Kouture logo.
Core graphic patterns were created to be used with the brand and any collateral produced for print or digital.
The elements of each pattern are inspired by the materials used in previous design entries; they are not confined by any shape or bounding box but have been setup to be applied easily within the consistency of the brand’s overall visual appearance.
The updated branding and palette were rolled out across print and digital media including, for the first time, national television.
