BRAND Identity // PRINT // DISPLAY // PUBLICATIONS
It’s In Our Nature
Brand created for Antrim and Newtownabbey Borough Council along side a new Visitor Guide, additional graphics and assets, all with recognisable elements throughout.
The identity uses rugged font for logo and calls to action as a contrast to clean, angled full colour elements.
The concept was based on vintage castle bannerettes given a modern take with dynamic accents; this ensured a contemporary identity whilst reflecting on the Borough’s history.
Use of full page photography to highlight key sites best using a selection of images provided by local photographers.
Striking colours were selected and assigned to the various areas of tourism to create familiarity for each individual sector, when used across various media including the guide, printed graphics and any future sector specific promotion.
As part of the campaign, bespoke large scale graphics were installed at Belfast International Airport (over 3,000,000 passengers will have viewed this artwork from Sep ‘16 – Sep ‘19).
In October 2017, It’s In Our Nature campaign was a finalist in the category for Best Use of Photography & Design, CIPR PRide Awards 2017 and used as the primary case study to secure Gold Award for Outstanding In-House Public Relations, CIPR PRide Awards 2017.
The updated branding and palette were rolled out across print and digital media including, for the first time, national television.
